02RB 2022: Video Training for Research Impact, Academic Engagement and Science Communication


  • Senior Lecturer in Marketing – Oxford Brookes Business School
  • Oxford Brookes University
  • Video 4 Impact – O2RB – 2022

Dr. Sarah-Louise Mitchell was motivated to become an academic in order to answer some of the burning questions in the nonprofit sector. She came to Brookes having worked for nearly 20 years in senior roles across consumer goods, food retail and nonprofit organisations, for companies such as Tesco, Twinings, Reckett & Colman and Tate & Lyle. Her experience includes strategic portfolio planning, new product development, market research, and communication campaigns. Latterly she ran the marketing for two charities which prompted her to undertake a full time (funded) PhD looking at why people volunteer for one charity brand rather than another. 

Her current research interests including charity collaborations, brand storytelling and how we attract more young people to volunteer. She has co-authored a best-selling book on Charity Marketing (Routledge) and has set up a programme of events to bring academics together with charity managers to ensue our research matters. 

Her day job is Senior Lecturer in Marketing at Oxford Brookes University, UK. She holds a PhD from Henley Business School and MBA from London Business School.

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